According to a report revealed last week,
Samsung was no longer India’s largest phone maker (smartphones +
feature phones) in Q2 2014, being dethroned by local handset
manufacturer Micromax. However, it appears that this may not be
accurate. Economic Times talked to BD Park, President and CEO of Samsung
South West Asia Operations, who dismissed the report, saying that there
was “some business motive behind the release of such kind of data.”BD Park declared that, far from being eclipsed by another company, Samsung was still India’s largest phone vendor in Q2, controlling almost half of the market. The situation is similar when it comes to smartphones alone, with BD Park saying that Samsung’s smartphone market share has doubled over the share held by its closest competitor.
The report from last week, which put Samsung behind Micromax in overall handset shipments, was released by Counterpoint Research, allegedly being based on “thorough channel checks in terms of sales.” While the truth is out there, somewhere, BD Park acknowledged that Samsung’s growth had “slowed down” compared to a few years ago. But that, of course, doesn’t necessarily mean the company lost its leading position.
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