HeartBEATS for Apple

When Apple announced that it had agreed to purchase Beats Audio
for $3 billion back in May, it was also said that the deal was
expected to finalize during Q2. Today, it looks like the deal has been
made official, despite hearing only from the European Commission
as far as regulatory approval. The news was broken by Tim Cook
and Dre tweeting the news along with links to the welcome page on
the Apple site and Beats site.
The Apple page welcomes Beats Audio and cofounders Jimmy
Iovine and Dr. Dre to the Apple family. The message goes on to say:
Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful
products that have helped millions of people deepen their
connection to music. We’re delighted to be working with the team
to elevate that experience even further.
And we can’t wait to hear what’s next.
On the Beats site, credit is given to the Macintosh computer as
being the "instrument of choice" for digital music creation, as well as
nods to the iPod, iPhone, and iPad. In addition to this welcome
page, Beats has updated its support pages to note that "All online
purchasing will go through the Apple Online Store" for Beats
products.
Of course, it isn't all good news, because it was reported recently
that Apple would be letting go about 200 Beats employees as part of
the acquisition. The rest of the employees will be kept on Apple's
staff.