Google wants to make its search a more relevant medium. The world's largest search engine will soon introduce Android in-app searches, which will enable you to view the content present within an app. Right now, a search only shows content that is available via websites, but it can not look look inside apps. With new formatting Android users will be able to search the content stored inside apps using the Google search app, through a the "app indexing" feature.
Google is working on its concept of "app indexing" that was announced in October, to give app makers ability to connect their apps to Google search engine.
According to a TOI report, if app developers opt for app indexing then “relevant search results linked to their apps will appear on the webpage of Google search, with other web links.” Once the user selects an app link, it will directly open the app not the browser.
Further, Google announced that the search engine is already working with several developers of apps like AllTheCooks, AllTrails, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, moviefone, newegg, OpenTable, Trulia, and Wikipedia apps. It wishes to expand its lists, and make developers accept app indexing.
Lawrence Chang, product manager Google asked developers, "Wouldn't it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google's search results. Today, we're happy to announce a new capability of Google search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps," in a blog post.
Rohith Bhat, CEO of Robosoft, one of the leading app developers in India said, "Apps are like walled gardens. Google's search engine cannot crawl the content stored within an app. The app indexing is a way for Google to stay relevant in the future when most of the users will not search for the best restaurant through a search engine but within an app that lists restaurants and their details." |  |
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